In the age of greater awareness regarding our environment, thrust towards increased environmental responsibility and adoption of sustainable initiatives, De’Dzines, in this regard, is a very unique and one of its kind start-up. We operate on a zero-waste belief with the aim of either recycling or giving a fresh life to products, that would otherwise be considered as waste beyond their shelf life, discarded and end up in landfills.
We saw an opportunity to establish this philosophy in our daily life by adopting the cause of commonplace tired. Where most people see tires as waste and an environmental hazard, we see it as something exciting that can be used to fabricate an entirely unique and zero waste line of furniture and décor items. Material and often innocuous aspects of our daily lives, that is furniture, such as coffee tables, office chairs, lounge chairs, swings, planters, stools are taken and re-designed from a fresh and different perspective.
Our philosophy operates on the principle of ending the need to introduce completely new material into our production process, and instead creating everything from the ground up with material that is otherwise cast off or discarded. At the same time, we also strive to maintain the highest standards across all our products, and these are one of the most durable, rugged and versatile products that you can buy to beautify and liven up your household.
The operations starts from finding waste tires in small bylanes of Kanpur city to designing the furniture with the help and consultation of local tire makers. Our products have already been well received by a diversity of buyers- from police officers, to factory owners to ordinary households. Our founders- Vaishali Biyani and Rahul Biyani have also been felicitated by eminent personalities such as the Honorable Prime Minister, Mr. Narendra Modi, the Chief Minister of U.P, Yogi Adityanath and received grants at various levels to continue their inspirational journey.