The Indian Prime Minister Narendra Modi addressed the nation about the importance of local manufacturing and supply chains amid the COVID-19 crisis. Coining the phrase, “Vocal for Local”, he asserted that it is the need of the hour for the nation to come together to encourage local businesses and products.

What exactly is "Vocal for Local"?

This campaign stands for your business going to your local vendors rather than online or big brands. It is not just about supporting Indian brands but it is actually about supporting your local micro-businesses.  When you buy from these people you are putting food on their table and when you buy from a big brand you are helping them renovate their house. The idea is to create more local brands and take those to the global arena. It is only possible with a focus on technology-based companies that can be scaled-up faster.

Wecomart, as a digital platform, has been standing up for the handcrafted products of India. While creating a stage for Indian artists to showcase their traditional art form and promote their respective geographical culture, Wecomart is enthusiastically encouraging the cause “vocal for local” in the best possible way. Wecomart's blogs bring an abundance of information and researches that speak about the art’s history, products information and etc. Considering the current situation in the country, Wecomart's motto of being "Vocal for Local" focuses on providing a stage for numerous artisans to showcase their talent and will continue to.

By being vocal for local, we aren’t rejecting globalization, but calling for a new form of it. By improving our local manufacturing and productive efficiency, we can compete with the world as well as help the world. If you enjoyed reading this blog, we’re sure you will also love checking out what we have in our online store.